The anatomy of a negative SEO attack

30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties. Negative […]

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Simple guide to creating an expert roundup post that drives website traffic

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits […]

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How to Do Keyword Research for SEO

There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:… Read more › The post How to Do Keyword Research for SEO appeared first on […]

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Five great ways responsive web design benefits your SEO

30-second summary: COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks. Mobile web browsing skyrocketing fuelled by consumer shopping intent. Half the world’s population browsing the internet on a mobile device, with 61 million UK mobile internet users by 2021. Google’s webmasters announcing the mobile-first index launch in March 2021, with a […]

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What is Earned Media? 7 Ways to Get It

But why is earned media important? And how can you get more of it? In this post, we’ll explore: Earned vs. paid vs. owned media Why earned media is important Examples of earned media How to get earned media If… Read more › The post What is Earned Media? 7 Ways to Get It appeared […]

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10 Effective ways to boost click-through rate (CTR) using SERPs

30-second summary: Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed. Did you know, 51% of all searches end without a click? Gone are the days when there are only organic text-based results on the page. Today, there are paid listings, zero-click searches, images, videos, maps, […]

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